Woods of WIndsor relaunches with a new look, three new fragrances and new added value strategy

Woods of WIndsor relaunches with a new look, three new fragrances and new added value strategy

Woods of Windsor is relaunching its range of bath and body fragrance products in time for Mother's Day 2013. Following its last re-launch in 2010, Woods of Windsor continues to develop its proposition with new striking packaging that captures the natural essence of the brand; larger sizes offering greater customer value and savings, and three new on-trend scents to sit alongside their current portfolio of core floral fragrances.

The new look, created by Fresh Trends, features beautifully ornate, nature-inspired illustrations to depict each fragrance and its key ingredients. Intricately hand drawn and painted to reflect the romantic allure and home-grown heritage of Woods of Windsor, rambling floral designs epitomise the wild and free bucolic surroundings of the English countryside, set on a clean, white background for a fresh, modern appeal.

In response to extensive consumer research and feedback, unnecessary secondary packaging has been removed with only the eau de toilettes and fine English soaps contained in protective cartons. This has allowed Woods of Windsor to offer better value to its loyal and growing consumer base with increased pack sizes at no extra cost, at the same time being kinder to the natural environment it reflects.

With four classic floral fragrances in the existing line-up - True Rose, Lavender, Lily of the Valley and White Jasmin - consumer research, feedback and analysis has also resulted in three new contemporary fragrances. Inspired by the beauty and rustic charm of a typical English country garden, they have been developed to sit alongside the floral offer popular with the core consumer, whilst allowing Woods of Windsor to broaden its appeal and attract new consumers.

For more information, visit www.woodsofwindsor.co.uk

Posted: 22 March 2019

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