A fond reunion with Mickey Mouse in a limited collection from Polarn O. Pyret

Polarn O. Pyret has now begun a brand-new collaboration with Disney

A fond reunion with Mickey Mouse in a limited collection from Polarn O. Pyret: Image 1 When Polarn O. Pyret was founded in 1976, the idea was born to use the icon of Mickey on all clothes. A well-loved character for well-loved garments, which resonates with both children and parents alike. It was a great success, and today many PO.P fans remember the beloved "Mickey clothes" from their childhood with warmth and nostalgia – clothes that became timeless classics, passed down from generation to generation.

Polarn O. Pyret has now begun a brand-new collaboration with Disney with a limited edition collection that features classic characters such as; Chip & Dale, Lady and the Tramp, Baloo from The Jungle Book, Robin Hood and several others. All garments have the nostalgic Mickey emblem, exactly the same as in 1976.

Items in the collection are made of soft fabrics and are designed to be loved, washed and eventually handed down to the next child. All clothes are made of organic cotton and consumers can expect garments for kids of all ages and even adults.
"With our nostalgic look into the past, we want to pay tribute to Polarn O. Pyret's fundamental vision of clothing that is passed down from generation to generation. We often still see 'Mickey clothes' from the 70s and 80s and are impressed by the fact that they are just as relevant now as they were then. With this new limited edition collection, we want to create new, timeless classics that can be loved and that will live on for generations to come" says Nanna Hedlund, CEO Polarn O. Pyret.

Lizz Shortreed, Vice President, Disney Media, Classics & Entertainment, The Walt Disney Company EMEA, adds:"Continuing the celebration of Mickey and Minnie's 90th anniversary in 2018, we are so pleased that Polarn O. Pyret have succeeded in bringing the nostalgic Mickey label from 1976 into 2019. By combining the strong heritage of both brands and current trends, we are so proud that Polarn O. Pyret are able to present a limited edition collection that reflects the timeless appeal of Mickey Mouse, the True Original, with a fresh interpretation to be enjoyed by both kids and adults."

Products will be available to buy 30th October, 2019 from: https://www.polarnopyret.co.uk/campaigns/disney-collection/

Joe Davies (Manchester) Ltd
Gift Focus Magazine
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