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Thorntons launches new sharing bag range

The range of sharing bags and pouches is available in seven varieties and features new Delightfully Soft Caramels, Toffi-Chocs and Chunky Chocolate Jumbles, a mixture of milk chocolate covered fudge, raisin and toffee balls.

The new hanging bags and pouches are aimed at those looking for a premium chocolate treat on-the-go or to share with friends.

"We believe there is a great opportunity for a trusted brand such as Thorntons to succeed in the sharing bag/pouches market. Research has shown that it is a growing market and we're confident that our bite-sized favourites, which are proven best-sellers from our retail estate, will prove popular with customers in the convenience and grocery sector," says Barry Bloomer, Thorntons sales and operations director.
"We've invested in devising new brightly coloured packaging for the range and have included appetite appealing slogans on the bags, to create wonder and stand out on shelves and to entice new consumers into the category."

In August, Thorntons intends to expand the range further with a launch of new £1 price-marked sharing bags, ideal for the convenience sector.

For further information call +44 (0)1773 542 392.

Date Posted: 23 June

September/October 2010
issue 61
available now