Marketing: Industry news from Gift Focus magazine

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Social shopping in fashion, says John Lewis report

Retro trends, preppy and Brat Girl fashions and travel returning to pre-covid levels were among the biggest influences on our shopping habits.

That's according to John Lewis's annual trend report How We Shop, Live and Look, which looks at the products and trends that defined the past year.

'Social shopping' is definitely in fashion. One in five (19 percent) of the 1,996 customers surveyed said they have shopped more with friends and family this year, and nearly seven in 10 (68 percent) of them said they like to combine it with other activities like eating out. This tallies with John Lewis data, which shows that more than three quarters of a million more customers ate in its Place to Eat restaurants over the past year.

Posted: 17 December 2024

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