Marketing: Industry news from Gift Focus magazine

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Trek Logistics acquires Iconic Diary

Trek Logistics Ltd has acquired Dairy Diary, with the change of ownership said to provide a 'secure and exciting future for the iconic brand.'

Originally launched to support the milkman by the Milk Marketing Board, Dairy Diary is still sold by milkmen and woman across Britain, as well as having soaring sales online. It was taken on by Eaglemoss Ltd in 2001, and now acquired by Trek.

Trek Logistics is owned by Nigel Mothersole, former Head of Operations at Eaglemoss, providing an already sound understanding of Dairy Diary. There is a strong synergy between the two businesses with Trek providing all fulfilment services for the products.

Posted: 3 October 2022

Miss Milly named as a finalist at the Boutique Star Awards

Miss Milly has been named as a finalist in the Boutique Star Awards with nominations in the Best British Brand and Accessories/Footwear Brand of the Year categories.

It's been a stellar year for Miss Milly with the British brand chalking up nominations for The Gift of the Year and the FSB Celebrating Small Business Awards.

Sarah Watmore, Managing Director, says, "We have done so much this year as we celebrate 10 years in business. As well as being a finalist in a couple of awards, we have worked on our sustainability and grown sales significantly since summer 2021. And now we're a finalist again in industry awards with our fingers crossed for a successful outcome."

Posted: 29 September 2022

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