After over a year of rapid expansion across the US market, from Hawaii to Alaska, Yorkshire-based Corinne Lapierre is ramping up its presence in Australia and Tasmania.
Business Manager Olivia Neligan says, "We know we have many very happy online customers in Australasia so we're thrilled that they may now also be able to find our kits in their local independents."
The company has established that there is a strong global demand for superb quality and design-led craft products and the Made in Britain label is a further boost to the reputation and appeal of the brand in foreign markets.
Posted: 10 June 2022
UK & Eire rights for global icon Miffy are to be managed by Rocket Licensing.
After DRI Licensing's decision to wind down the company it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and, according to Mercis, it was important to secure this foundation, but also build on the program to further stimulate visibility and growth.
According to a press release, "We believe that award winning agency Rocket Licensing has all the prerequisites to jointly fulfil this mission and are pleased to announce our partnership in the UK and Eire. Finding synergies between our existing partners and Rocket's established network of best-in-class licensing partners forms a solid base to further build the brand across all categories and age groups."
Posted: 3 June 2022
Gibsons, the family-owned jigsaw puzzle and board game company, has coined June as 'Kindness Month' and launched their #PuzzleItForward campaign. Running from the 1st-30th June, the campaign challenges Gibsons' trade customers to gift a completely free puzzle to their shoppers and brighten their day.
Alternatively, puzzlers can make a purchase directly from the Gibsons website between 1st-30th June and they will receive one free puzzle with their order. Minimum order spend is £10 and the free puzzle will be automatically added to their delivery.
Jigsaw puzzles have been scientifically proven to boost one's mental health through the meditative benefits and separation from digital devices. Piecing together a jigsaw is a great way to combat stress, but it is also beneficial for your physical health too. By refocusing the mind away from negative and stressful thoughts decreases your cortisol and blood pressure levels, making both your body and mind healthy (Dr Newton, 2017).
Posted: 1 June 2022
