CAN YOU TELL US A BIT ABOUT YOUR COMPANY?
I started Three Boys Rock in late 2014 with the aim of offering a single site to find original and fun gifts, games and gadgets for ages 7 to 14. So, whether you're looking for something for a sporty, techy, creative or other kind of kid, we aim to have the perfect solution for this awkward age group!
HOW ARE YOU FINDING LOCKDOWN?
Sales are up on last year generally. We are offering free gift wrapping, which has been really popular as so many people can't be with nephews and nieces, godchildren and family friends for their birthdays. Lots of customers are also sending wrapped gifts just to say "hello!" Parents have been buying more games and science kits to occupy the children while they are at home. We also have a number of mindfulness and positive affirmation products that have been popular.
WHAT ARE YOUR BUSINESS PLANS DURING AND AFTER COVID-19?
I am setting up a website for 40 other independent online retailers that I know from the charity fair circuit. We are hosting a summer festival of fabulousness in June and have already lined up a three-month Christmas event. The websites are being built at the moment – the summer one is called www.onlinesummerfair.com or @onlinesummerfair on Instagram and Facebook.I have done a lot of work on SEO and CRO to ensure I maximise online sales as I'm not sure how many face-to-face events will happen in 2020.
WHAT ARE YOU MOST LOOKING FORWARD TO ONCE LIFE RETURNS TO NORMAL?
Seeing my mum, my sister and my friends!
TOP TIPS FOR BUSINESSES TRYING TO WEATHER THIS TEMPORARY STORM?
Work hard at exploring all avenues for developing your business differently – the general population has more free time than normal and are surfing the internet. This is a great time to flag your business to them and gather email and contact details for sales now and into the future.
Polly's three boys