Applications for exhibition space at Toy Fair 2027 are now officially open via the Toy Fair website. Organised by the British Toy & Hobby Association (BTHA), Toy Fair will once again return to Olympia, London, from the 19th to 21st January 2027, spanning the iconic Grand, National and Upper West Halls for three dynamic days of business, networking and product discovery.
As the UK's largest toy trade exhibition of the year, Toy Fair offers toy, game and hobby manufacturers and distributors a prime opportunity to unveil their newest launches and upcoming ranges face-to-face with a diverse audience. Buyers, licensors, inventors, media and wider industry professionals gather under one roof, creating an unrivalled environment to spark new partnerships and strengthen established relationships. Retailers in attendance represent every corner of the market, from grocers and national multiples to independent retailers and specialist toy stores, making Toy Fair a vital platform for brands looking to broaden their reach and build partnerships. Whether as an emerging business ready to make a debut or a global brand returning to the vibrant show floor, Toy Fair is the ideal platform to help all types of companies, from large renowned brands, through to smaller and emerging start-ups, to generate quality leads, expand their network and start the year with momentum.
Exhibitors can choose from three stand options to suit their objectives and budget: space-only, shell scheme, or a shell scheme economy package within the 'Gold Zone'- an area designed to champion smaller, up-and-coming companies. Full package details and prices can be viewed here. Anticipation is already building for 2027, with strong early interest from returning and new exhibitors alike. Companies are encouraged to apply early and those who pay a 25 percent deposit.
by the 15th May will benefit from a three percent early booking discount applied to their balance invoice. To view the 2026 show highlights, exhibitor list and floor plans, visit the Toy Fair website.
To apply for a stand, please click here. For more information on exhibiting and sponsorship, please contact majen@btha.co.uk or call the team on 020 7701 7127.
Visitor registration will open in October on the Toy Fair website. To keep up to date with the latest Toy Fair news, follow Toy Fair on Instagram and LinkedIn, or visit the Toy Fair website www.toyfair.co.uk
