The National Trust has recently joined Anti Copying in Design (ACID) to lend its support to the organisation's mission of encouraging original design work. ACID is the leading UK and IP membership and campaigning body committed to raising awareness and encouraging respect for IP. With more than 300 stores and an online shop, the National Trust's retail range is an important income generator, funding the work the conservation charity undertakes to protect the special places in its care. The intellectual capital, of which intellectual property plays a key role, is paramount.
Releasing four collections per year, the National Trust's in-house designers seek inspiration from the range of properties and the natural environment in the charity's care. Each print is unique to the charity and represents national treasures that are being preserved for everyone to enjoy. Dids Macdonald, OBE., CEO of ACID, said: “We are delighted that National Trust is supporting Anti Copying in Design, not only to help protect its own in-house designs but as an advocate of the original design of others. From writers to fabric designers and photographers to painters, the protection of their intellectual property is paramount.”
For more information visit www.nationaltrust.org.uk, www.acid.uk.com
Posted: 6 August 2018