Anna McLoughlin Fine Jewellery has been awarded the prestigious HALO Award for 2025, in recognition of her innovative work to engage customers with the importance of hallmarking and consumer protection in the jewellery sector.
HALO recognises the UK-based jewellery business that uses their online platform in the most creative ways to leverage the added value that hallmarking provides and to educate their audience on the meaning and importance of the hallmark.
"I'm absolutely thrilled to have won the HALO award for a second time,' said Anna McLoughlin, founder of Anna McLoughlin Fine Jewellery. "I feel that hallmarking and raising awareness of it amongst both my clients and fellow micro-businesses, is incredibly important. It adds prestige to a piece and is a legal guarantee that the quality of the metal is actually what I say it is!"
By law, all items described as being made from precious metals above certain weight limits must be hallmarked by one of the four UK Assay Offices.
The hallmark confirms the metal's purity, identifies the individual or business putting the item on the market and ultimately protects both consumers and retailers from counterfeiting and false descriptions. Noel Hunter, Chair of the British Hallmarking Council said: "I congratulate Anna McLoughlin Fine Jewellery on winning this year's HALO Award and commend the extensive efforts undertaken to educate and protect the consumer by embedding hallmarking awareness into all aspects of the business."
www.annafinejewellery.co.uk
