Hart Shoreditch announces new partnership with East London artisan soap maker, Soapsmith

Hart Shoreditch is delighted to unveil its new partnership with Soapsmith, a contemporary bath and body care brand renowned for its craftsmanship and devotion to natural fragrances inspired by the essence of East London neighbourhoods.

 East London artisan soap maker, Soapsmith range As part of this collaboration, Soapsmith has created a bespoke 'Brick Lane' collection of shampoo, conditioner, and body wash, with its very own personalised scent, only available at Hart Shoreditch.

Inspired by Soapsmith owner Samantha Jameson's personal journey in East London, the collaboration embodies the hotel's commitment to celebrating local culture and communities, routed in craftsmanship and sustainability.

By sourcing new products locally, Hart Shoreditch actively contributes to inclusivity, fostering a sense of belonging and empowerment amongst local business owners. Bottles are 100 percent recyclable as well as vegan friendly, with absolutely no animal testing and natural ingredients crafted to nourish and care for all skin types.

By joining forces with Soapsmith, Hart Shoreditch not only enhances the guest experience but also contributes to charitable causes, with Soapsmith donating 10 percent of their proceeds to a range of impactful organisations, from beauty banks to women's shelters as well as regular donations to their local hospital, Whipps Cross and Homerton Hospital.


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