Smart Toys & Games acquires All Jigsaw Puzzles

Belgian puzzles and games company Smart Toys & Games has acquired of All Jigsaw Puzzles and welcome the team to the growing Smart family.

All Jigsaw Puzzles All Jigsaw Puzzles is a puzzle manufacturer based in Devon, England with a mission to share the endless possibilities of puzzling.

With a large customer base for white label puzzles and a successful ecommerce division, the business has its own range of over 300 puzzles working with national brands such as A-Z Maps, The National Gallery, and quirky artists such as Tim Bulmer and Mike Jupp.

The acquisition by Smart, known for award-winning brands including SmartGames, IQ, Happy Cube, The Genius Square, GeoSmart and SmartMax furthers the growth and presence of the Company in the UK after the 2022 acquisition of The Happy Puzzle Company.

Smart's global CEO, Rolf Vandoren said; "Many of the great puzzles produced by All Jigsaw Puzzles will add to our ever-growing base of products that puzzle fans enjoy around the World. We also now have the added benefit of a European based manufacturing facility to bring local production opportunities to our customers as part of our product portfolio."

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