Visitor registration open for Toy Fair 2024

Visitor registration is now open for Toy Fair 2024, the UK’s largest dedicated toy, game and hobby exhibition. Taking place between the 23rd-25th January 2024 at Olympia London, the show returns to celebrate its 70th anniversary with a sold-out floorplan and extended footprint. Toy Fair is an unrivalled opportunity to forge new business and build on existing relationships. This will be the first opportunity of the year in the UK for visitors to see thousands of exciting new product launches in person across a vast range of categories including licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts, plus many more.

very bright and busy exhibition hall with domed roof Visitors will also be privy to the hottest new trends and themes for the year ahead, as well as access to exclusive on-site retail offers. Attendees from any of the past three Toy Fairs will today start receiving Smart Links to their existing profile to make reapplying easier.

For a preview of what to expect, see highlights from the 2023 show here. 

Toy Fair is the perfect opportunity for buyers, retailers, licensors, inventors, designers, media, influencers, educationalists and the wider industry, to meet face to face with more than 250 exhibiting companies across the Grand, National and Upper West Halls. 


Exhibitors at Toy Fair 2024 will include, TOMY, HTI, Spin Master, Funrise, LEGO, Character Options Ltd, Funko, Hasbro, KAP TOYS, Jazwares, Vivid Goliath, tonies, Skillmatics, heo, Insect Lore, among many others.  


As well as the renowned big players, visitors will also be able to meet with smaller and start-up companies, some first-time exhibitors, looking to stamp their mark on the industry displaying exciting talent and innovation. These companies can be found peppered around the show floor, but many based in the famous Greenhouse Area located in the Grand Hall. 


To view the full floor plan and Exhibitor list click here.  

As well as showcasing a huge range of products of the present and future, there will also be subtle nods of nostalgia dispersed throughout Toy Fair to pay tribute to the show’s 70th anniversary and its extensive list of exhibitors who have launched some iconic toys over the years.

For any visitor queries contact the hotline on 0845 868 5820. 

Follow Toy Fair on Instagram and Twitter @toyfairuk for more updates. 

Toy Fair 2024 is taking place from January 23rd – 25th.


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