Paper Plane celebrates its 500th stockist

brown paper takeaway style boxes with bath noodles Rutland-based gift brand Paper Plane is celebrating securing its 500th independent stockist.

Having started out with a £50 investment in some Christmas cards in 2014, founders Laura Harvey and Jack Thorpe have continually reinvested into the company, adding new lines and ranges to the point where, today, they have 500 indie stockists, over 125,000 online sales and a string of High Street successes.

Jack says: "We're still pinching ourselves that what started as a few boxes of cards and envelopes in our dining room has turned into our full-time jobs. To have secured our 500th stockist is a real landmark for us - we've had to learn a lot of new things along the way, but the support from other small creative business owners has been great - we're constantly surprised at how supportive this community is."

Some of Paper Plane's hero products include Bath Noodles - natural vegan soap in the shape of noodles, The How To Cook Everything series of prints and the Emergency Dad Jokes range of cards and gifts. Laura says: "From our first trade show at Top Drawer in 2016 to our most recent at Spring Fair this year, and through our online wholesale marketplaces, we've met some amazing customers and made so many friends who understand the ups and downs of running a small business."

Trade customers can buy online at paperplanewholesale. where they will also find links to Paper Plane's Faire and Ankorstore shopfronts.

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