With a handful of accolades including best seaside resort in Britain, best beach in the UK and the happiest place to live, St Ives is ready to showcase its charms with a new gift card.
Led by St Ives BID, the St Ives Gift Card is available to buy online as either a physical or digital card, and can be spent like a debit card on everything from accommodation and eating out to shopping and leisure activities, making it ideal for UK holidays and locals looking to explore where they live.
One of the places that accepts the new St Ives Gift Card is restaurant Hub Box, located on St Ives harbour, and home of the live harbour webcam. Richard Boon is CEO of Hub Box and said: "Hub Box is a harbourside burger joint with craft beers, cocktails, and DJs and live music on weekends. I think it's great that St Ives is leading the way in Cornwall with its own gift card, especially the fact that you can get a physical or digital version of the card. Almost everyone pays using their card or phone now, so being able to load that St Ives Gift Card into your digital wallet and pay using your phone is really convenient.
"Giving the St Ives Gift Card offers the consumer lots of choice of where to spend, so it's a gift that won't be wasted. We are really excited to be accepting the St Ives Gift Card - you can gift a good burger or a beer to one of your mates if they're heading to St Ives, how good is that!" Working through the Mastercard system, once purchased, physical St Ives Gift Cards are sent by post and digital gift cards are sent as a text or email. The recipient can then add the balance of a digital St Ives Gift Card to their digital wallet and make their purchases in-store, using their phone or their physical gift card.
Tate St Ives is also part of the new St Ives Gift Card. Katharine Walker is Head of Strategy & Business Planning at Tate St Ives, commenting: "What could be better than giving someone a gift of the St Ives experience, a place that has for centuries welcomed and inspired artists from around the globe? As one of the key visitor attractions in the town, Tate St Ives is delighted to be part of the new gift card helping to support the local economy.
"Give someone the gift of experiencing great art with admission to our galleries or Barbara Hepworth Museum and Sculpture Garden or enable them to buy something from our shop to take home. Alternatively, why not treat them to lunch in our café, or coffee on our terrace which boasts some of the best sea views in St Ives? The options are endless and offer something for everyone's circumstances, and that's the beauty of this card."