Market research carried out by the brand has revealed that the audience for water filtration products and appliances is becoming younger and more diverse, as consumers look for new routes to being more eco-friendly.
Aqua Optima, part of Strix Group plc, has made substantial moves towards offering a more sustainable product portfolio – including manufacturing its jugs and appliances in a solar-powered factory. All its water filters are now fully recyclable via its relationship with TerraCycle® and its latest appliances, powered by Strix technology, are designed to reduce energy and water waste.
www.strix.com
