KinKind launches into mass retail

six coloured round shampoo bars in a box 100 per cent plastic-free beauty brand KinKind announces its launch into mass retail, supported by a £2.3m TV advertising campaign to raise consumer awareness. The brand's mission to convert the family bathroom to plastic-free, high performance beauty care alternatives is accelerating following an 'airtime for equity' deal agreed with UKTV Ventures over two years, which will see KinKind feature across seven channels reaching 28 million viewers. Following the investment, KinKind has upscaled and is now launching a retail-ready range in January 2023, and is seeking partnerships with like-minded retailers who support the brand's plastic-free mission.

The brand's range of award winning innovative, highperformance hair and body care bars includes everyday products such as shampoo and conditioner, 2 in 1 shampoo and bodywash, and body moisturiser: as well as more targeted products including body scrub, after sun and even a dog shampoo bar. KinKind offers consumers an easyto- switch alternative to traditional premium bottled bathroom products that contain approx. 80% water and are packaged in plastic.

Founder Victoria Coe, an experienced FMCG marketer said: "I believe it is up to us as business leaders to make it easy for consumers to reduce plastic in their homes. It's not just the eco warriors who want to change, there is desire on a mass scale. It is our responsibility as brands and retailers to make easy switches available, affordable, and visible."

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