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Trek Logistics Ltd has acquired Dairy Diary, with the change of ownership said to provide a ‘secure and exciting future for the iconic brand.’
Originally launched to support the milkman by the Milk Marketing Board, Dairy Diary is still sold by milkmen and woman across Britain, as well as having soaring sales online. It was taken on by Eaglemoss Ltd in 2001, and now acquired by Trek.
Trek Logistics is owned by Nigel Mothersole, former Head of Operations at Eaglemoss, providing an already sound understanding of Dairy Diary. There is a strong synergy between the two businesses with Trek providing all fulfilment services for the products.
Dairy Diary will continue to be managed by Emily Davenport, who has over 20 years of experience with the brand and is committed to the preservation of its brand values.