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A new series with expert tips for a profitable Christmas will start in August - both for online business and for the appealing design of shop windows and retail spaces. Trend expert Gabriela Kaiser and e-commerce specialist Peter Höschl guide retailers through the Christmas countdown.
While customers are still celebrating barbecues, preparations for the year-end business are getting underway in both online outlets and brick-and-mortar retail stores. Because, no matter what, Christmas takes place and remains the most emotional and highest-turnover time of the year. This potential must be turned into a success in any case. In view of the current supply bottlenecks, early planning is especially important this year. In addition, the tense news situation is depressing the consumer mood. For retailers, both online and stationary, it is therefore a case of full speed ahead in order to give customers a pleasant, positively charged and as carefree a time as possible and thus lift consumer spending spirits again. At Conzoom Solutions, e-commerce expert Peter Höschl and trend expert Gabriela Kaiser will be giving regular tips from August to January on what is important to prepare well for the Christmas business, to use decisive key levers and to stage the point of sale in an eye-catching way up to the festive season and beyond.
"Expert tips are more valuable than ever, because Christmas business is crucial for retailers. Our new Christmas series on Conzoom Solutions is intended to accompany retailers through the coming months and provide helpful tips for a successful end to the year. Always with an eye on appealing POS design and on important topics that are now driving the online business," says Julia Uherek, Vice President Consumer Goods Fairs.
Anyone who would like more detailed information on trend-appropriate product presentation in the trendy colour and theme worlds will find inspiration in the video contributions on Ambiente, Christmasworld and Creativeworld Trends 22+. Here, for example, matching exhibitor products are included on the Ambiente Trends 22+ mood boards.
The video contributions on the online event Future Retail on the currently much-discussed topics of the transformation of retail (with Stefan Genth, CEO of HDE e. V.), Metaverse (with Independent Board Advisor Stefan Wenzel), sustainability (with trend expert Stefan Nilsson) and omnichannel (with Judith Büchl, Industry Manager, Integrated Retail for Google) are also freshly online. In addition, an exciting interview is online - with Prof. Dr. Gerald Lembke, business coach, book author, and keynote speaker on communication with Gen Z, the customers of the future.
It's always worth taking a look. On the practice-oriented online platform Conzoom Solutions, retailers regularly find new interviews, podcasts or videos with valuable impulses for a targeted customer approach.