Smart Toys and Games acquires the Happy Puzzle Company

Belgian puzzles and games company Smart Toys and Games has announced the acquisition of the The Happy Puzzle Company.

The Happy Puzzle Company logo Over the course of nearly three decades the Happy Puzzle Company, a Hertfordshire-based company known for its successful B2C operations in the UK, has reached a customer base of over 400,000 happy puzzlers and a presence in over 14,000 UK schools. In recent years it has also experienced major growth in the B2B market, with international distribution now in over 20 countries.

The acquisition by Smart, known for award-winning brands including SmartGames, Happy Cube and SmartMax, will bring The Happy Puzzle Company's products into Smart's growing portfolio and will increase distribution through Smart's extensive worldwide network.

Smart's Global CEO, Rolf Vandoren said, "Many of the great puzzles and games by The Happy Puzzle Company will be going through our talented product development and marketing teams and making their way too many more families of puzzle fans under the Smart Games brand's wide international presence. We are really looking forward to working with Gavin and his team."

Gavin Ucko, CEO of The Happy Puzzle Company, will remain as CEO in the UK together with the entire Happy Puzzle's team, operating from its existing Elstree base.

Gavin said, "Smart and Happy Puzzle have already been working together for more than 20 years and the synergies between the two companies are clear. It's incredibly exciting and the whole of the Happy Puzzle family is both proud and excited to be joining the SMART group of companies and teams."

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