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WaxWrap has announced that its Beeswax Organic Cotton Food Roll scooped top spot in the Plastic-Free Innovation category at the recent Veggie Awards 2021.
The go-to for eco-conscious consumers who are looking for effective, quality products that have a positive impact on the environment, the Veggie Awards are at the forefront of the growing movement for ethical living.
WaxWrap Sales & Key Account Manager, Andy Smok, comments, "We are delighted that our sustainable, convenient and innovative alternative to plastic wrap has been recognised as an innovation for plastic-free food storage by the leading awards in their field. This Gold Veggie Award, in addition to our recent accreditation from The Vegetarian Society, gives vegetarian and green consumers additional reassurance in our offering and potential supermarket partners the confidence that we can deliver an effective, credible solution to a potential packaging crisis in the industry."
One of the first brands to introduce a re-usable beeswax wrap wax in a roll format to the UK market, WaxWrap can manufacture on a large scale. As such the brand is perfectly positioned to satisfy a need from supermarkets looking for ways to boost their sustainability record and show consumers they are serious about reducing their use of single plastics.
Introduced just a year ago in the UK, WaxWrap is therefore quickly establishing itself as a front-runner in the market for sustainable food storage system solutions. Made from 100% natural materials, the brand represents a key initiative in the war on plastic, in particular cling film. Instead WaxWrap uses organic cotton cloth coated in a mixture of beeswax, natural pine resin and organic jojoba oil, which allows food to breathe naturally – keeping food really fresh without the need for single use plastics that pollute waterways, poisoning wild and marine life in the process.
Perfectly positioned to capitalise on the growing consumer interest in sustainable living, WaxWrap also boasts assorted sizes of waxed cotton bags and wraps to suit every food storage requirement.