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Following its successful ‘soft’ launch at some Christmas markets in Manchester in December 2020, and its website shop launch in July this year, Birmingham-based Whistler’s Storm continues to steam ahead with sales of its cold brew alcoholic tea liqueurs continuing to rise and the achievement of significant awards at the Spirits Business Liqueur Masters 2021.
Both the Assam Black and Earl Grey liqueurs achieved a Master medal in a very competitive competition with the Earl Grey going one step further to take away the accolade of the Taste Master Award (best of the whole competition).
Whistler's Storm is the only independent British brand producing a cold brew Assam Black tea liqueur and research suggests this is a world first. The distinctively branded products – 70cl 20% ABV bottles of the uniquely rich and aromatic Assam Black as well as the zesty and delicious Earl Grey – are available at RRP £24.95 from the brand's official web site.
Limited edition gift packs will also be available at forthcoming shows – The Festive Gift Fair at the NEC Birmingham (18 -21 November, stand K69) and the Eat & Drink Festival Christmas show at Olympia, London (24 - 28 November, stand F542). The gift packs will contain miniature 20CL bottles of Whistler's Storm cold brew Assam Black and Earl Grey tea liqueurs together with matching 140g chocolate liqueur boxes containing nine dark chocolate truffles – five Earl Grey and four Assam Black, RRP £25.00.Serving up a storm of interest – top awards for the UK's newest alcoholic tea brand.
As well as direct sales, stocking has been achieved in independent bars and restaurants in the West Midlands. Whistler's Storm now want to achieve wider stocking within the hospitality and retail sectors, particularly as the company is getting such good feedback from bar owners and mixologists.
Dean Parkin, Mixologist at the British Oak, Birmingham says, "These products are amazing. It's really great having the flavours in a liqueur form rather than making a tea-based syrup and being forced to compromise between sweetness and flavour."
Direct customers are also impressed, Amazon customer, Jonathan Herbert says, "I wasn't sure what to expect from this drink given I've never tried anything like it before. However, safe to say it's definitely surpassed my expectations. I tried it on the rocks, with Prosecco and lemonade and all three combinations were really easy to drink and tasted amazing, with the flavour of the tea really coming through."
Commenting on his success, Director Dom Richardson says, "I was shocked but delighted when I received the news of the awards which have given our products real validation and credibility. As a business we are now looking to take the opportunity to expand and become more widely distributed in both the on and off trade markets."