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Aden + Anais launches Baby Activity Gym

aden + anais, the global babycare brand, has continued its expansion into the ‘playtime’ category, with the launch of the baby activity gym.

Aden + Anais launches Baby Activity Gym Designed to inspire babies to play, learn and explore in the safest way possible, the stylish baby activity gym is made using aden + anais' signature 100% cotton muslin.

With more than developmental benefits, the baby activity gym encourages little explorers to reach new milestones. Babies can learn through play as they discover their new animal friends, colours and textures of the activity gym. From lying on their back, to tummy time and sitting up, the baby activity gym provides sensory exploration for every stage of a baby's development.

Features include a plush tummy time pillow, which is key to helping babies develop strong neck and core muscles – essential for learning to crawl – whilst promoting gross motor skills. The eco-friendly and Scandinavian-inspired sustainable birch wood arches suspend three detachable toys to support fine motor development including elephant head with over-sized crinkly ears, zebra head with birch wood grab and teething ring and flamingo with sensory silky legs. In the centre, there's a mirror to hone cognitive skills including self-discovery.

The baby activity gym measures 81cm in diameter, giving baby lots of space to play and discover. The luxurious cotton muslin mat features adorable hand-drawn animal characters in soft shades of pink, purple and blue, designed to complement any nursery décor. It features a 100% cotton canvas back with 100% hypo-allergenic poly fill and the mat and pillow are both machine washable. Harsh chemicals have no place on a baby's delicate skin, which is why the baby activity gym is created free from phthalates, lead, cadmium and formaldehyde.

The baby activity gym retails at £90 and is available from www.adenandanais.co.uk and through selected retailers nationwide.

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