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After extensive research, and collaboration with exhibitors, buyers and partners, Spring Fair organisers Hyve has announced that the show is to become a four-day event.
The new show dates run from Sunday 6th – Wednesday 9th February 2022 at NEC Birmingham, and will include the introduction of late-night openings until 7.30pm on the Sunday and Monday.
The team will also introduce a new sourcing destination, expanding the marketplace even further. Exhibitors and visitors alike have commented that a reduction in show duration and additional late-night opening hours will increase visitor density and along with new show features such as, Curated Meetings and an innovative wayfinding app, will generate a better Return On Investment and Return On Time for all.
Customer feedback will shape the show's priorities, while new initiatives will place even greater focus on newness. The four key destinations of Gift, Home, Fashion and Sourcing are set to be the largest gathering in Europe providing a one-stop-shop for buyers to source the latest products.
Curated Meetings will offer dedicated networking and facilitated, pre-approved and pre-booked meetings between exhibitors and buyers.
Sarah Ward, CEO, The Giftware Association, says, "We are thrilled to hear and fully support that Spring Fair is evolving to a 4-day show from February 2022. This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike. Spring Fair is still the largest and longest home and gift trade show in the UK, and I'm excited by the prospect of late-night shopping!"