Licensing Expo Virtual, in partnership with industry trade association Licensing International, today announced the agenda for the event's 2021 edition taking place August 24-26 in a virtual format. Celebrating 40 years of connecting IP owners with retailers, manufacturers, and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industryVisitor registration is open and free of charge.
This year's event features the return of Licensing U, produced by Licensing International, the US market debut of License This!, and an opening keynote address from senior executives at Warner Bros. Consumer Products, plus the launch of Digital Brand Roadshows, Retail Clinics, Sustainability Clinics produced in partnership with Products of Change, along with GLG educational content.
"We are so excited to reveal this year's agenda as we tailor-made each offering to mirror the industry's most pressing and ever-changing needs," said Anna Knight, vice president of Licensing, Informa Markets. "As a result of extensive conversations with our exhibitor and attendee community, we have devised the strongest agenda to date that is geared toward inciting collaboration, drawing hundreds of IP to the forefront, and addressing the challenges our attendee-base faces daily."
The agenda will split into live and on-demand content.