Edx Education – one of the world’s leading educational toy brands – has launched its UK retail website www.shopedx.co.uk. The website offers British parents and educators more competitive prices, exclusive offer deals and discounts, alongside expert advice to support families on their home learning and play adventure.
The launch follows a hugely successful year for UK retailers in the home learning market. Initially fuelled by pandemic school closures, toy trend forecasters predict the growth in the educational toy market is set to continue well into 2021 and 2022, as parents demand more educational value from toy purchases, alongside inclusive family play opportunities, encouraging siblings to play and learn together.
Heather Welch, International Brand manager at Edx Education, says, "We are excited to continue our expansion in the UK market and hope to inspire families to play, learn and bond together with our ever-growing product range and play ideas on shopedx.co.uk. Children have curious minds; they love to explore and experiment and what better way to do that than through play!"