Messe Frankfurt has cancelled Tendence 2021 as a result of the ongoing COVID pandemic.
Cancelled for the second time in a row, Messe Frankfurt will continue to offer online platforms in the consumer goods sector, Conzoom Solutions and Nextrade, offer national and international retailers alternatives for inspiration, trend information, ordering or assortment design as well as help for self-help in these challenging times until next spring.
Stephan Kurzawski, member of the Board of Management of Messe Frankfurt Exhibition, said, "The ongoing restrictions to contain the pandemic in Germany as well as abroad do not currently allow Tendence to be held on its planned date at the end of June 2021.
We have therefore decided, even though this is anything but easy for us, to cancel Tendence now for the second time in a row. All the more reason for us to concentrate, together with our exhibitors and visitors, on the coming spring and the successful staging of the leading trade fairs for the consumer goods industry, such as Ambiente, Christmasworld and Paperworld. And in July, as usual, we are planning Nordstil in Hamburg."