The Healthy Back Bag has launched its SS21 collection, with the company creating three themes.
These are, according to the HBB, "Said to encapsulate the new mood of optimistic change as we showcase function and performance using a palette of organic neutrals, utilitarian monochromes and happy primaries. RE-claim, RE-work and RE-mix represent a new circularity bound together with a palette of genderless and seasonless Blues representing calm, confidence and strength."
RE-claim comes in organic shades of green, red and brown, which are combined with perennial pastels in a theme that encapsulates both the gentle and the wild side of nature. An emphasis on sustainability and upcycling creates an individual twist to fabrics that can be traced in plush textures, natural fibres and vintage style prints. RE-work centres around cool minimalism with a utilitarian aesthetic, while RE-mix is an ultra-modern, vibrant and stimulating theme taking its nod to the 1990s sportswear combined with a nod to the future.