Rainbow Designs launches new Going on a Bear Hunt collection

The classic storybook, We're Going on a Bear Hunt, has been entertaining children for over 30 years and now this fun and entertaining range, inspired by the literacy classic, is set to encourage youngsters to learn through play.

The Bear Hunt range includes a soft and cuddly Bear toy and a Wooden Shape Puzzle featuring the Bear, Rufus the dog and illustrated with paw prints and the wonderful Bear Hunt sayings including 'Splash, Splosh' and 'squelch, squerch!'.

Further new additions to the range will follow later in the year.

Anthony Temple, Managing Director of Rainbow Designs is excited to see this adored classic character join the Rainbow family, "We're Going on a Bear Hunt is the perfect fit with our portfolio of prestigious and nurtured children's brands and it is exciting to be kicking off Rainbow's milestone 50th Anniversary year with the launch of such a joyful and iconic character range."

Pindy O'Brien, Licensing and Retail Development Director (UK & Europe) for Walker Book said, "We are thrilled to have Rainbow Designs launching toys for our classic 'We're Going on a Bear Hunt.' The softness of their plush product and high quality delivers everything we'd want from our toy range. We are excited to have them on board as our EMEA partner."