The garden décor category is set to undergo a big transformation for 2021 with the launch of Woodlodge’s exciting new Honey & Wild range – a carefully curated portfolio with huge potential to drive sales thanks to its collection of fun, quirky garden products that are guaranteed to enhance any garden.
Honey & Wild represents a significant expansion of Woodlodge's garden décor line-up and follows the company's acquisition of Adobe Wholesale and The Garden Foundry in July, two established businesses at the leading edge of innovation in outdoor decoration.
Both companies were renowned for offering novel and exclusive garden décor products with a reputation for igniting sales with the breadth of their contemporary and traditional lines.
Now, after significant development work by Woodlodge's product development manager Martin Kingston and category development manager Tara Truman, Woodlodge is revealing the full extent of its bolstered offering for 2021, which has come together under the fresh new Honey & Wild brand.
Michael Wooldridge, managing director at Woodlodge, said: "The market for garden décor was on the up long before COVID-19 and with much of the population now spending more time at home, outdoor decoration that brings cheer to people's faces is only set to soar in popularity. Honey & Wild is a cutting-edge collection of the highest quality merchandise that fuses art with practicality but above all retains a sense of fun, creating widespread appeal across all consumer demographics and acting as a powerful sales driver during key gifting periods such as Easter, Mother's Day and Christmas.
"We are confident that this imaginative, innovative new brand will drive footfall to garden décor categories in 2021 and help retailers to increase basket spend as consumers seek to inject on-trend character and style into outdoor spaces."