Leading posters and giftware manufacturers and distributors GB eye Ltd. is set to launch its new eco-range in collaboration with a local Sheffield manufacturer to offer a more sustainable gifting solution for its customers.
With consumers increasingly looking for more environmentally-friendly solutions, GB eye's new range of eco products focuses on reducing the carbon footprint from the design conception through to the end product. The strategy to source local and reduce international manufacture and import, is at the heart of the range positioning. The range launched in mid-October with the introduction of the all-new stainless-steel water bottles. Made within a stone's throw of the GB eye headquarters in the city of Sheffield, the water bottles will be available across a collection of licences including top tier names such as Pokémon, PlayStation, Harry Potter, and DC Comics.
Also joining the range in late 2020 will be the tote bag collection. Produced locally from natural fibres, the tote bags perfect for fans of the brands, whilst helping to reduce the amount of single-use plastic bags used daily. With favourite names including Pokémon, DC Comics, Harry Potter, Dragon Ball and Stormtrooper, the tote bags will become a key product staple within the eco-range which will see further products join the collection in early 2021.
Nicola Hallam, head of product at GB eye Ltd., said, "The eco-range has been a core focus for us throughout 2020 as we continue to look at ways in which to reduce our carbon impact on the environment. Expanding our product ranges to include more sustainable products is the first step as we explore new ways to better protect the world around us. We look forward to adding to the collection in 2021 with further internationally recognised licensed names"
The sustainable launch comes as part of a continued focus on GB eye's environmental impact. The company has printed its extensive poster ranges on FSC-certified paper for over 12 years and is committed to making internal process changes where possible, to streamline design and sourcing processes, ensuring the drive to run on a zero-waste policy.