Director of fairs and special events Majen Immink commented: “I'm thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry. I'd like to thank the UK toy industry for their continued support and I'm looking forward to seeing all the new launches in January.”
Toy Fair 2019 is on track to repeat the success of the 2018 show, with more than 250 exhibiting companies preparing to showcase their new toy lines. 38 companies are attending for the first time, and 11 exhibiting companies are returning after time away from the show, including Wow! Stuff, Flying Gadgets and LEGO.
Hayley McAuley, UK sales and marketing manager at Cartamundi, said: “Toy Fair gives us a great opportunity to showcase the range in the best way possible in a fantastic, exciting environment full of the industries key players.”
The BTHA have also announced a brand-new Content Creation Zone, which will be made available to vloggers and influencers at the show. This new, dedicated media area will give content creators the chance to get hands-on with some of the sought-after toys from Toy Fair, as well as providing the tools to blog live from the show floor. Public relations manager Rebecca Deeming commented: “With the ever-changing media landscape, these influencers are an increasingly important avenue for reaching parents and children alike. As with our traditional press, influencers have their own requirements for reporting from the show, and it's our job to make the process for them as easy as possible.”
Registration is now open for Toy Fair 2019 and is available at
www.toyfair.co.uk
