Andersen Press, publishers of the popular picture book character, Elmer the Patchwork Elephant, has recently signed four partners to its growing licensing and brand extension programme: The Puppet Company is launching Elmer hand puppets, Pawprint Family is creating badges and awards, publisher Immediate Media will create Elmer projects for their leading crafting titles and Kabode will collaborate on a special Elmer collection of infant bedding. These companies, alongside bags and aprons licensee, Petit Jour, will be launching brand new Elmer products in 2023. The partnerships were brokered by licensing agency, Metrostar.
Posted: 6 May 2023
