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GA News: November 2016

November 2016:We bring you the very latest from The Giftware Association

GA duo in seminars on Brexit, social media and boosting sales
The GA's chairman, Henri Davis, and vice-chairman Jeremy Corner, both held seminars at Autumn Fair covering Brexit, social media and boosting sales online through ecommerce.

During one of her talks regarding Brexit, Henri said: "One thing we shouldn't do is to stop spending in our business and personal lives or we will talk ourselves into a downturn."

The GA's new Gift of the Year stand delivers
The Giftware Association's new graffiti-style Gift of the Year stand at Autumn Fair made such an impression on one exhibitor that his company became a member even before the show opened.

Joe Munns, Managing Director of Bakedin, said, "As a team we were walking by The GA stand at build-up and it was so eye-catching that we had to find out more."

Bakedin not only joined the association but has entered its Candy Crush product in the Gift of the Year Branded/Character and Food and Drink categories.

Joe said, "Entering Gift of the Year or joining The GA obviously isn't free. But allied to the fact that members receive stand discounts at some trade shows and the association really wants to get the names of those companies out there with buyers - which is what we are focusing on at the moment - seems to be a very cost-effective way of doing business."

The Bakedin story began in May 2013. Joe and his friend Anna had been lift-sharing to work for a few months, and on a dreary journey on the M3 the conversation moved onto the subject of baking.

They both loved to cook and had the idea of a time-saving baking kit that still gave the full baking-from-scratch experience - but with a little less hassle. And so, the Bakedin baking kit was born.

A school fete, artisan market and high street food festival later, it was clear that the public loved the idea. They took a small start-up loan from the government and proceeded to get some more professional packaging printed, picked up their first stockist and launched an additional product range - mug baking mixes.

Gift of the Year entries soar
The GA has almost double the number of entries for Gift of the Year 2017 than it had at the same time last year for the 2016 competition, thanks to a new strategy implemented by chief executive Sarah Ward.

The launch of Gift of the Year three months earlier than usual has enabled The GA to enhance Gift of the Year marketing opportunities for companies and their entries.

The GA has been working closely with other trade associations whose members have been submitting their products for the first time. This has resulted in a significant number of entries for the new Fine Jewellery category and the merged Fashion Jewellery and Accessories.

The GA's talent scouts have been on the look-out for the sort of products that may not have previously featured in the competition or that were from suppliers new to a show.

For more information on The GA, including Gift of the Year 2017, visit www.ga-uk.org