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Shop ’til you drop

Billed as the world’s largest trade event of its kind, Sarah Reeve reports back from the 31st edition of the Hong Kong Gifts & Premium Fair

Buyers from around the globe flocked to the Hong Kong Convention and Exhibition Centre again this spring. A one-stop marketing and sourcing platform, it's a major hub of buying activity for the giftware market, pulling in around 50,000 buyers this year, with a further 14,000 attending the Hong Kong International Printing & Packaging Fair, which runs concurrently.

Organised by the Hong Kong Trade Development Council (HKTDC) the 31st gift & premiums edition featured new zones and latest products across a host of sectors. Everything from beauty, health and wellness to fashion jewellery, luxury gifts, toys, stationery and more.

HKTDC deputy executive director Benjamin Chau said: "In the face of a fluctuating global market, suppliers should promote their brands and products even more proactively, while distributors and retailers should seek out new competitive lines. Showcasing top-quality items and a diverse range of choices, the two fairs provide the ideal platform."

In line with demand for small-order sourcing, a dedicated display at the gift fair attracted a steady flow of traffic. It featured more than 360 showcases offering more than 2,5000 products available for orders of between five and 1,000 units.
A total of 23,000 business connections were generated during the four-day event which included a programme of seminars and networking events providing opportunities for those looking to make new contacts.

A number of product zones made their debut this year, including Art and DIY gifts, Bring Your Own Bag, Photographic and Camera Accessories, Trophies and Medals.
In a move to strengthen business promotion and cooperation between Hong Kong and Thailand, a memorandum of understanding (MoU) was signed during the show, promising even greater things to come in the future.

Thailand's D Space project presented a stunning showcase of the country's up-and-coming fashion entrepreneurs featuring innovative designs and on-trend jewellery, bags, accessories and clothing.

Green gifts and energy-saving products were also spotlighted to meet growing demand for eco-friendly lines. Other highlights included the impressive Hall of Fine Designs, home to around 130 quality brands.

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