Tendence is Germany's most international and biggest order platform in the second half of the year with an extensive portfolio of products from the fields of living, furnishing and decorating, as well as gifts, jewellery and fashion accessories.
This enormous products platform will see top brands and key players present their Christmas trends and give the national and European retail trade the chance to place follow-up orders for the Christmas season.
At the same time, they'll show their collections for the coming spring and summer season.
Tendence Academy: an extensive programme of events for retailers
The extensive programme of lectures and workshops at the fair is not only a valuable source of inspiration for shop and window displays but also an aid for retailers wanting to enter the online business world. This year, lectures - especially for jewellery and accessory buyers and florists - will be offered under the umbrella of the Tendence Academy.
The lectures and workshops on accessories and jewellery will be held on the stage in Hall 9.2 and offer important insights into the sector.
Hall 11.1 will be the setting for the Webchance Academy, which spotlights the online business, making it the right place to go for retailers and service providers wanting to increase their knowledge of web shops and online marketing.
Also in Hall 11.1 are the Window Dressing live workshops given by visual merchandising expert Karin Wahl who will offer professional tips for window dressing and in-shop displays three times a day during Tendence.
Next Young Gifts and Culinary Gifts areas
Buyers on the lookout for new small labels with original product ideas should miss neither the Talents and Next promotional areas nor the BMWi area sponsored by Germany's Federal Ministry of Economics and Energy (Bundesministerium für Second page Wirtschaft und Energie - BMWi).
The Talents programme is aimed at young designers and split into two separate parts: in Hall 9.2, participants present their products on the subject of accessories and jewellery; in Hall 9.0, the focus is on modern crafts with exclusive, hand-crafted, one-off products or limited editions. The Next areas for young, creative companies wanting to get ahead are also an integral part of the Tendence promotional programme.
This year, there will be four Next areas: Modern Crafts in Hall 9.0, Accessories & Jewellery in Hall 9.2 and the two new areas; Young Gifts and Culinary Gifts in Hall 11.1, which is also the setting for the BMWi area.
Ethical Style Guide
Following the successful introduction of the Ethical Style Guides at Ambiente 2016, there will now be a guide for sustainable or ethically produced products as part of the Tendence catalogue.
For buyers, it offers guidance in what can be an extremely complex area.
Using categories, such as Eco-Friendly Materials, Fair & Social Production, Re-/Upcycling Design and Handmade Manufacturing, the Ethical Style Guide provides information about the different aspects of sustainability offered by the various Tendence exhibitors. The decision on which exhibitors are to be listed in the Ethical Style Guide is made by a jury of independent experts, including representatives of the World Trade Organization, the CBI (Centre for the Promotion of Imports from developing countries) and the German Design Council (Rat für Formgebung).
For more information, visit www.tendence.messefrankfurt.com or to book tickets, visit www.tickets.messefrankfurt.com