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The Candle Brand

Up & coming – Beefayre

Beefayre is a company inspired by nature and the plight of the honeybee. Launched in 2012 by Sharon Jervis, the brand is enjoying continued success with its collection of hand-poured, scented candles, reed diffusers and body & bath products, all made in the UK

Beefayre is a company inspired by nature and the plight of the honeybee. Launched in 2012 by Sharon Jervis, the brand is enjoying continued success with its collection of hand-poured, scented candles, reed diffusers and body & bath products, all made in the UK

Beefayre launched in 2012 with the aim to inform and educate the public about the rapid decline of the honeybee and other pollinators, as well as raise much needed funds for pollinator conservation and research from the brand's profits.

"I've been a wildlife illustrator all my life, passionate about creating imagery that reflects the abundance of nature found in the English countryside,' explains Sharon. As a beekeeper and a birdwatcher, I love to engage people with my art, and although highly illustrative, it's important that my work carries an underlying message of conservation."

Natural history has been a passion for Sharon since early childhood. "Since working as a wildlife illustrator in my early '20s, I've always been passionate about creating imagery that evokes my love of the wildlife found in the English countryside. There's always something new to find and draw every single day."

Sharon accomplished her first Masters in Graphic Design many years ago and also recently completed a second Masters in Contemporary Fine Art, making the bee plight the focus of her research.

"We're passionate about creating beautiful products that don't cost the earth - literally. Combining the finest, natural ingredients and materials with distinctive design, we aim to connect people of all ages with nature and the countryside, giving three per cent of profits to Bee Conservation. Our candles are made from the finest plant wax and have incredible burn times. This creates a brand loyalty from our customers, who go back and buy more once they've discovered us."

Sharon's highly distinctive botanical and insect illustrations also adorn the packaging, which initially attracts customers before they discover the product quality and conservation ethos.

Beefayre's product line consists of 100 per cent natural plant wax scented candles and bio oil reed diffusers. Its body and bath products are free from parabens and sulphates. Within this collection is an organic shower milk, cocoa butter hand and body cream, aloe vera lotion and organic soap.

New for this year is the homeware collection. Beefayre has taken six of its most popular designs and created a beautiful collection of melamine tablemats, coasters, and bone china mugs complemented by a set of three cotton tea towels. There's also a range of 12 greeting cards, all with a conservation message on the reverse of the card with a percentage of profits going to conservation groups.

The next area that the brand will explore is stationery, which will hopefully be introduced next February. Another exciting launch is oven gloves and aprons in time for the summer at Home & Gift in Harrogate. Beefayre is also looking at producing an exclusive bath and body collection, but that's all under wraps in the hive at the moment.

It's products are stocked mainly in small, independent gift shops, garden centres and a few larger stores. "We're extremely selective about our shops and exposure," says Sharon. "We limit the amount of outlets we have and would only have one in smaller towns." Sharon is always working on new illustrations and designs to use on all of the brand's products. "I like to draw all my plants from life, so I'm influenced by seasons and what's in flower. For our intended stationery collection this year, new designs are needed!"

For more information, T: +44 (0)1858 434 492 or call www.beefayre.com