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Midhaven Ltd
The Candle Brand
Joe Davies

Quarantine Stories - Chocolate Genie

Gift company Chocolate Genie offers a realistic view of the struggles of lockdown, however, while still creating orders for Christmas gifting, there is an air of positivity.

Quarantine Stories - Chocolate Genie: Image 1
CAN YOU TELL US A BIT ABOUT YOUR COMPANY?
We specialise in handmade Belgian chocolate novelties for the gift market. We aim to be quirky, fun and make people smile where possible. We can achieve that through our in-house design team, which is responsible for the ideas and creating the moulds.

HOW ARE YOU FINDING LOCKDOWN?
It was fun to start off with because of the weather. We were therefore able to catch up on all those jobs at home. However, we've nearly done that now, so it's becoming tedious with nothing to look forward to in the way of events to attend at present. However, it's not all doom and gloom as we picked up an enquiry from our local NHS Trust asking if we could develop the NHS Rainbow into a chocolate gift, for them to send out. So, we've been working on that and hope they love our ideas.

WHAT ARE YOUR BUSINESS PLANS DURING AND AFTER LOCKDOWN?
As we make chocolate gifts, at this time of the year we are planning a range of products for Christmas, so that is as normal.As we supply into retail outlets nationwide we will be attending Spring Fair in January in order to meet our present customers and to find new ones. The team at Spring Fair tells me that its customers still find these events highly valuable as they love to meet the people behind the products.

WHAT ARE YOU LOOKING FORWARD TO ONCE LIFE RETURNS TO NORMAL?
Everything – just having our freedom back to do what we want when we want.

DO YOU HAVE A TIP FOR BUSINESSES TO WEATHER THIS TEMPORARY STORM?
You've just got to keep going and believe it will pass. It's truly difficult and I am struggling on occasions, but you've just got to take each day as it comes and value the time. You can't press the "back button" on life, so don't waste the present!