Chi Cups Crowned Gift of the Year 2026 People’s Choice Champion!

The brand earned an overwhelming number of votes – nearly 20 percent of the total—and captured the hearts of fans and supporters within their network. The award was announced at the Harrogate Home and Gifts Sundowners drink, held after the first day of trading.

From the very beginning, Chi Cups brought energy, creativity, and an undeniable spark to the competition, making its way through to the shortlist stage of the awards and proudly exhibiting at Spring Fair. The company's ability to rally support and inspire its community was nothing short of phenomenal in the most voted awards to date.

"We are incredibly proud of Chi Cups, and the passion they've shown throughout each stage of the awards has been great to see," said Chris Workman, Marketing and PR Manager of the Giftware Association.

"Their win is a testament to the power of their community and the power of knowing your audience."

The People's Choice Champion title is awarded to the participant who garners the most public votes, and anyone who made it through to the shortlist stage of the awards is eligible to be crowned. Chi Cups did just that – drumming up impressive support that carried the company to victory.

Gift of the Year is now open for entries now – www.giftoftheyear.co.uk