The new House of Phaedra store has opened in the historic Antelope Walk, Dorchester, Dorset, and is dedicated to beautiful natural home fragrance and stunning lifestyle pieces, carefully curated to work in harmony.
Warm cosy scents accentuate plush blankets, sheepskins and dried hydrangeas and eucalyptus plants in beautiful glass vases. These blend with the subtle aroma of lemongrass and ginger emitting from a carefully placed Oriental Flowers Reed Diffuser, creating stylish zones of colour, texture and fragrance.
It has always been a dream of Phaedra's to have a lifestyle store that put home fragrance at the very core of the shop, building layers of style and colour around what arguably is the essence of every well curated room. Not only was finding the perfect store and location key but there also needed to be room for Purbeck Candles production, situated at the back of the store with cleverly placed crittall windows that allow shoppers to view the candles being made.
Situated in the heart of Dorchester, Dorset's historic county town, House of Phaedra is a wonderful addition to the numerous lovely independent stores now to be found in this re-invigorated town.
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