One billion stickers used on social media underlines the reach of the brand that began life as a Tumblr web comic. The stories of the group of (kawaii) characters, staring a cat named Whisky, Timmy the Tiger, Ollie the bunny, and a host of friends inspired a major licensing push.
The raft of new licensees include; Kap Toys (plush & squishes), Brain Box Candy (social stationery and gifts) and VNR Trading (pop culture confectionery and drinks). These names have joined a UK licensee list that already includes Indiego, with entertainment distribution for t-shirts, sweatshirts and hoodies, Pyramid International for wall art, stationery and gifting, and Pinfinity for augmented reality collectible pins.
Fuzzballs is experiencing great success at retail especially with HMV, which first stocked product last summer and positions the brand front and centre of its new stores. Fuzzballs also features in Forbidden Planet's stores and website, with over 30 SKUs including keychains, badges, travel card holders, mugs and more. Scribbler features the brand prominently online and in-store, and Hot Topic launched an online range in January this year. This has now grown to 184 SKUs. Meanwhile the brand also has its own ecommerce site – www.fuzzballs.co – which has enjoyed huge year-on-year sales growth since 2020.
The values of the Fuzzballs brand have captured the imagination of fans throughout the world, with a vast core audience consisting of teenage and student girls, millennials, gift buyers of all ages and pop culture followers. Each Fuzzball has their own unique personality and backstory that not only helps in the world building but is highly relatable to consumers and a key factor in their love of the brand.
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