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A new highlight feature has been added onto the B2B marketplace Nextrade, with suppliers now able to set up a virtual showroom that is directly connected to the Nextrade order system. Orders can be placed from the showroom without system interruption.
Suppliers on Nextrade can now open an exclusive, virtual showroom with their own brand profile and highlights of their product range.
According to Messe Frankfurt, the introduction of this feature is the B2B marketplace's answer to the growing demand for digital product presentations enabling spatial experiences in 3D.
Nicolaus Gedat, managing director of nmedia GmbH, says, "By setting up their showroom, brands appear in an innovative presentation environment. This inspires retailers and offers support in the presentation of goods."
The showrooms were developed in close cooperation with Frankfurt technology provider The Vatrix.
Philipp Ferger, managing director of nmedia GmbH, explains, "With The Vatrix we have a leading expert in the field of virtual and augmented reality on our side. In addition, the showrooms have a unique functionality: Through the link with Nextrade, the products can be ordered directly from the showrooms."
By clicking on individual products within the showroom, retailers automatically access the product description in the supplier's Nextrade shop and can place their orders seamlessly from there.
Brands on Nextrade open up new touchpoints with their retailers by opening their showrooms on several channels, as the integration of the showrooms is possible not only on the brand's Nextrade shop but also on its own website and other online presences. Suppliers can choose showrooms in four different sizes and price categories from a modular system. The product presentation includes the integration of released images and 3D objects.