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Nigel Biggs, CEO, reflects on how the company and retail landscape have changed over the last few decades.
If you could bring back any product from the archives, what would it be?
Inflatables! When we originally sold them in the 1980s they were such a fabulous, fun product and sold very well too! Bananas at football grounds became a massive thing and were all supplied by us. So good were sales, in fact, that it meant we were able to move out of our underground carpark to proper warehouse facilities.
How has Rex London changed over the past 40 years?
We are now completely customer-focused in what we buy, with everything conceived, designed and sourced from our London headquarters.
What challenges has the company faced?
There is absolutely no doubt that both Brexit and Covid are the two greatest challenges we have ever faced. Fortunately, we are starting to come through the other side and there is light at the end of the(channel) tunnel.
For further information and to read Rex London's full history visit www.rexlondontrade.com/about-us