22 The UK’s leading contemporary fashion and lifestyle trade show, Scoop, returns to Olympia National from 19th–21st July 2026, bringing together a carefully curated edit of more than 200 designers from across the globe. Renowned for its distinctive point of view and elevated presentation, Scoop continues to set the benchmark for contemporary fashion and lifestyle showcases, offering buyers an inspiring environment in which to discover the season’s most exciting collections. Founded by Karen Radley, Scoop has built its reputation on an unwavering commitment to curation, championing emerging talent alongside established international collections, all chosen with a keen understanding of the ever-evolving retail landscape. Each season, the show presents a cohesive vision that feels both directional and commercially relevant, allowing buyers to navigate the edit with clarity and confidence. A refined mix For SS27, Scoop brings together a refined mix of womenswear, accessories and lifestyle collections. Among the highlights, accessory designers Julie Sion Paris and Aurege will present collections that reflect a shared emphasis on craftsmanship, individuality and expressive design. Parisian designer Julie Sion is known for her expressive, story-driven jewellery, where bold colour, sculptural forms and intricate detailing come together in a distinctive, art-inspired universe. Designed and handcrafted in her Paris workshop, each piece reflects a strong sense of narrative and artisanal savoir-faire, balancing creativity with a refined, contemporary edge. The brand’s distinctive aesthetic has resonated with independent boutiques and concept stores internationally, appealing to retailers seeking unique, design-led jewellery with a strong point of view. In contrast, Aurege offers a more understated aesthetic, with a focus on refined materials, clean lines and considered design, creating versatile accessories that bring a quiet sophistication to everyday dressing. The brand’s pared-back approach and attention to detail will appeal to independent boutiques and concept stores seeking contemporary, design-led pieces with a subtle point of difference. While the theme for this season is yet to be revealed, Scoop’s creative direction continues to draw on art and culture to shape a narrative-led showcase. Emerging talent As always, emerging talent plays a pivotal role. Scoop has long been recognised as a launchpad for new designers entering the UK market, with buyers discovering fresh collections that reflect evolving consumer behaviours alongside returning designers building momentum season after season. Beyond the collections themselves, Scoop continues to create opportunities for meaningful industry connection, from intimate fireside chats to expert-led discussions. As Deryane Tadd, owner of The Dressing Room, notes, Scoop offers “a really valuable place to buy… a great overview of the season,” while maintaining a strong sense of newness and discovery. Meanwhile, buyers from Printemps highlight the importance of balancing strong commercial foundations with instinctive, design-led pieces, ensuring collections feel both relevant and distinctive in an increasingly competitive landscape. Recognised as a must-attend event on the international fashion calendar, Scoop continues to attract a high-calibre audience of buyers, retailers and industry insiders. Its unique approach, blending creativity with commerciality, ensures that each season delivers both inspiration and tangible opportunities for business growth. As the industry looks ahead to SS27, Scoop once again positions itself at the forefront of contemporary fashion and lifestyle, offering a refined edit that reflects the mood of the moment. With its continued focus on newness, creativity and experience, this season’s show promises to be one of its most compelling to date. For more information, visit www.scoop-international.com A COHESIVE VISION Scoop returns: an international edit of design, discovery and distinctive style IN BRIEF: WHO: Scoop, www.scoop-international.com WHERE: Olympia, London WHEN: 19th-21st July, 2026 SCOOP
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