57 SPIRIT OF CHRISTMAS Festive finds Celebrate 25 Years of the Spirit of Christmas Fair, which showcases the very best of independent brands and small businesses First launched in 2001, the Spirit of Christmas Fair, in partnership with House & Garden magazine, was created to celebrate and showcase the very best of independent brands and small businesses, selling direct to consumers. While the Fair has grown and evolved over the past 25 years, our dedication to capturing the true Spirit of Christmas has remained at the heart of everything we do. As we prepare to celebrate our landmark 25th Anniversary Fair, 2 - 8 November 2026, our original ethos to support small businesses remains as vibrant as ever. Positioned as the premier destination for a hardto-reach, affluent, and loyal audience, it remains the perfect place to showcase your brand, kickstart the festive season, and welcome visitors for an unforgettable day out. The Fair is an unrivalled shopping experience on a grand scale, featuring over 600 handpicked independent businesses, sustainable brands, artisan makers, and female founders - all under one roof at the all-new Olympia, London. It provides small businesses with the opportunity to be seen in the ultimate popup environment, with every exhibiting brand vetted to ensure exceptional quality, craftsmanship, and originality. It truly is a great start to the Christmas season for exhibitors and visitors alike. Alongside beloved returning favourites, visitors can explore fresh talent in the Spirit Rising Stars section, a dedicated showcase spotlighting emerging creative businesses operating for five years or less. But shopping is just the beginning. Each day at the Fair offers an enriched programme of complimentary Spirit Workshops, talks from special guests, and festive live music. Workshops cover everything from festive bouquet-making and tablescaping to gift-wrapping hacks and styling tips. Indulgence is always on the menu, and for our 25th Anniversary, we are thrilled to welcome back the Kate Austen Restaurant and dining experience. Kate brings a culinary flair with this exclusive residency, offering a bespoke all-day menu alongside a traditional Afternoon Tea, to ensure visitors stay fuelled for a full day of festivities. For a truly celebratory moment, our Louis Roederer Champagne bars offer the perfect pause to toast to the season with the finest cuvees. Additionally, the visitor tickets grant free access to the co-located event, Condé Nast Traveller presents The Luxury Travel Fair (5-8 November 2026), expanding exposure and footfall of a shared HNW audience, seeking quality and inspiration. At the Spirit of Christmas Fair, businesses secure a profitable start to the festive buying season, gaining high-visibility access to an engaged audience ready to spend. Join us this November to celebrate 25 years of style, inspiration, and Christmas spirit. Exhibit With Us: Don’t miss your chance to put your brand in front of thousands of high-net-worth shoppers. https://www. spiritofchristmasfair.co.uk/2026-stand-application Experience the Fair: Book exclusive reader tickets today! Use code PTGFM for 25%* off Fair tickets. https://spiritofchristmas. seetickets.com/content/ticket-options T&Cs: Ticket offer based on standard ticket prices. Advance offer ends 11.59pm, 1 November 2026. Discounts exclude the Silver Anniversary Ticket, Dining and Donations. A fee of £2.75 apples per transaction. Information correct at time of print. IN BRIEF CONSUMER SHOW WHO: Spirit of Christmas, www.spiritofchristmasfair.co.uk WHERE: Olympia, London WHEN: 2-8 November, 2026
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