56 In October, 11,000 European retailers, manufacturers and brand owners will unite at Brand Licensing Europe to network, discover new brands and deep dive into the consumer trends powering the $389.8 billion* global licensing market. Let’s look at what opportunities brand licensing offers to giftware professionals and why they should attend BLE, Europe’s leading event for licensing and brand extension. Driving business growth Brands are so much more than a logo; they represent a lifestyle, our values, desires and emotions, our tribes – us. This is why branded gifts are such a powerful way for retailers to connect with consumers, as well as expand reach, loyalty and revenue, and drive sustainable business growth. And it’s also why consumers are happy to pay more for them than nonbranded products. Thousands of brands big and small At BLE, there are thousands of brands big and small ready for license, many perfect for giftware – whether that’s candles or a beautiful throw for the home, stationery, scarf or scent for a birthday gift, or books, toys and games for the kids. Brands like Manchester City FC, Bluey and Peppa Pig, Sonic the Hedgehog and Pokémon, Coca-Cola and Jeep, plus the biggest BLE collection of museums, heritage and non-profit brands ever. With hundreds of years of rich archives for gift retailers and manufacturers to delve into, brands like the V&A, Natural History Museum, Science Museum, Imperial War Museum, London Zoo, National Gallery, Tate, Ashmolean Museum, Natural Trust Scotland, English Heritage, Royal Shakespeare Company and more, are perfect for branded gifts. Retail destination Last year, over 1,100 retailers visited BLE, including British retailers Asda, ASOS, Boots, Forbidden Planet, Frasers Group, Marks & Spencer, Next, Pets at Home, Poundland, Sainsbury’s, Selfridges, Tesco, WH Smith and many more – all of which sell giftware – to find new partners, network with retail peers and licensing industry professionals and enjoy first class educational content curated by industry experts at License Global. You can join us, too. Find out more and meet new brand partners at Brand Licensing Europe, which takes place 6-8 October 2026 at Excel London. Visitor registration is open now and passes are free until 5 October for giftware retailers and manufacturers. Representing a lifestyle Ella Haynes, Brand Licensing Europe event director, shares why giftware professionals should attend the event IN BRIEF: WHO: Brand Licensing Europe, https://www.brandlicensing.eu/ WHERE: Excel London WHEN: 6-8 October, 2026 BRAND LICENSING EUROPE
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