MAD BEAUTY UNVEILS THE DEVIL WEARS PRADAINSPIRED BEAUTY COLLECTION Mad Beauty has launched a new licensed bath and beauty collection inspired by the iconic fashion film The Devil Wears Prada. Blending fashion, film and beauty, the collection translates some of the movie’s most recognisable motifs into designled, giftable products, reinforcing Mad Beauty’s reputation for creative, culturally relevant licensed ranges. Drawing on the film’s editorial world, the range features playful nods to its most memorable moments – from coffee culture to runway-ready glamour. Standout pieces include coffee cupinspired lip balms and bath salts, a stiletto-shaped body wash, and a cosmetic brush set with distinctive trident-shaped tips. www.madbeauty.com DENBY POTTERY ENTERS ADMINISTRATION Pottery firm Denby has appointed administrators following difficulties keeping up with rising costs. The business has appointed FRP Advisory as administrators for Denby and Burgess & Leigh. Denby is said to be continuing discussions with interested parties of the sale of all or part of its business portfolio. According to the BBC News website as of 22nd April, ‘Manufacturing is to cease at renowned pottery firm Denby and a further 49 workers have been made redundant, administrators have said’. Also on the news platform, it’s stated that Tony Wright, joint administrator of the Denby Group and partner at FRP, said, “This is another very difficult day for the skilled workers at Denby and we understand how devastating this news will be for those affected and their families. Unfortunately, despite extensive efforts, we have been unable to find a buyer for the manufacturing operations and have had to take this difficult decision. We remain in discussions with interested parties regarding other parts of the business and continue to do everything we can to support affected employees through this process.” OWALA APPOINTS ITS FIRST UK DISTRIBUTOR AS IT EXPANDS ITS EUROPEAN FOOTPRINT US hydration brand, Owala, has appointed Unify Brand Partnerships as its exclusive UK distributor, marking the brand’s first dedicated retail and logistics base in Britain. The partnership is designed to accelerate Owala’s expansion into the UK’s growing reusable-bottle market. The sector was forecast by Mintel’s UK Water and Hydration Drinks Report (released in August 2023) to reach £733.5 million by 2032 in the UK. Founded in 2020, Owala has rapidly become the bestselling water-bottle brand in the United States, recognised for its patented FreeSip® spout and bold colour palettes. The UK agreement with Unify Brand Partnerships allows expanded availability through major retailers, specialist lifestyle stores and e-commerce channels from mid-April 2026. In the early stages of its appointment, Unify Brand Partnerships can confirm the onboarding of Brown Thomas and Arnotts in Ireland, Fenwick and Next in the UK. The rapid uptake that they have already experienced underscores retailer confidence in Owala’s designled positioning and the expanding appeal of premium hydration accessories across both department-store and high-street channels. “The UK public shows high awareness of environmental issues,” said Damian Cooper, Managing Director at Unify Brand Partnerships. “Owala’s arrival offers retailers a fresh proposition. It has successfully reimagined everyday hydration with a product that genuinely disrupts the category. Its combination of function, personality and social media-energy makes it perfectly positioned for the UK market.” Reusable bottles are fast becoming part of the accessories’ economy. UK fashion and lifestyle media now describe them as the ‘new handbag’, symbols of personal style and everyday sustainability. UK demand is being led by Gen Z and millennial consumers who treat hydration gear as self-expression rather than utility. “Our goal is to help UK retailers tap into a category that sits between wellness, fashion and tech,” added Damian. “Consumers don’t just want a bottle, they want a lifestyle object that reflects who they are.” https://owalalife.com INDUSTRY NEWS 7
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