A first for home fragrance Introducing The London Home Fragrance Show – the UK’s first dedicated home fragrance show The London Home Fragrance Show arrives this Summer, 9th to 10th July, as the UK’s first event created exclusively for the home fragrance sector — a dedicated stage designed to unite the entire supply chain. From brands and retailers to distributors and suppliers, this is the new annual meeting place shaping the future of our industry. Set in the heart of London, at the Business Design Centre, the show connects producers and retailers at the moment innovation meets opportunity. With the UK home fragrance market worth more than £1 billion, this is the must‑attend destination for discovering new products, forging partnerships, and positioning your business for international growth. For those who want to anticipate trends, meet market leaders, and elevate their collections, this is where it happens. WHY VISIT? It’s the first UK show dedicated entirely to home fragrance with an international exhibitor line-up featuring products unavailable at any other UK event. Its July show date is perfectly timed for planning and buying Christmas ranges, where visitors can discover new home fragrance launches to expand and refresh in-store collections. The event showcases a comprehensive range of business categories within home fragrance including: • Scented candles, luxury and artisanal • Reed diffusers, room sprays, wax melts • Textile and linen fragrances • Collections based on certified natural/organic, “clean” and vegan formulas • Scent accessories and home décor • Design-forward, premium packaging providers • Private label production and white label solutions • Scent-focused services and consultants for hospitality, spas, and B2B contractual markets Exhibitors taking part include British Wax Limited, Cerabella, French Soaps, Maison Parfum, Millefiori Milano, Stoneglow Candles, The Fragrance Foundation UK, Voluspa, Wildflower Botanicals plus many more. What’s more, the show includes a free seminar programme featuring sessions such as: • What’s Next for the Home Fragrance Industry? • Sustainability vs. Luxury: Can the Industry Deliver Both? • The Rise of British Home Fragrance: How UK Brands Are Winning Globally • Sustainable Materials & Packaging: What’s Next for the Industry • How to Sell Scent Online: Overcoming the ‘Try Before You Buy’ Challenge SHOW BACKGROUND The London Home Fragrance Show is built on the foundation of the Honegger Group, an international exhibition partner active since 1970. With a network based in Milan and branches in Düsseldorf, Paris, London and Dubai, the Group brings a proven, commercially structured framework to the home fragrance sector, from market research and promotion to stand design and on-site delivery. Rob Sherwood, Joint CEO, Honegger Ltd commented, “Sourcing is becoming more selective, more intentional, and more commercially demanding. Retailers and buyers in the home fragrance sector are under more pressure than ever to find products that sell and stand out. The London Home Fragrance Show exists for exactly this shift, giving buyers the chance to meet makers, understand products, and source with confidence.” Register free today by scanning the QR code. IN BRIEF: WHO: The London Fragrance Show www.londonhomefragranceshow.com WHERE: Business Design Centre, London WHEN: 9th – 10th July, 2026 42
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