What are some stand-out moments since the company’s launch? One of the most rewarding milestones has been seeing Parkminster grow from a small kitchen-table project into a brand stocked by hundreds of independent retailers across the UK and internationally. In the past, we were fortunate to supply a wonderful chain of stores in Japan, and it’s been incredibly gratifying that even now, years later, customers there still seek out Parkminster products because of our minimalist design and natural product ethos. We’re also very proud of the media recognition we’ve received, including features in Country Homes & Interiors, Prima Magazine, House Beautiful, Vogue, and many others. On the retail side, supplying prestigious organisations such as the National Trust, Fenwicks, the Sir John Soane Museum, St Martin-in-the-Fields Church, Classical Concert Venue, and even major musical awards has been a real highlight. These experiences remind us that our carefully crafted, handmade products resonate with people both at home and around the world, while we continue to keep the business personal and true to our values. How are you finding the current climate in the UK? Is it affecting business? Times are definitely tough right now, both for independent retailers and for the general public. We completely understand that people don’t always have that little extra to spend on small luxuries like candles and home fragrance. That’s why we make a conscious effort to keep our pricing fair – sometimes even a little on the lower end – so that our products remain accessible and can still bring enjoyment. At the same time, we’re not a pushy, faddish, or trend-driven brand looking to make a quick profit. Our focus is on building a business that’s strong, sustainable, and here for the long term. We want to be making products in 16 years’ time, not burning out our customers or exploiting difficult times for short-term gain. It’s a balancing act, but it’s one that allows us to stay true to our values while supporting both our stockists and our customers through challenging periods. How do you view the future of independent retail? We see the future of independent retail as increasingly focused on creating experiences that go beyond simply selling products. Shops that offer events, workshops, or opportunities to meet the makers are the ones that will continue to thrive, because customers are looking for connection and engagement as much as they are for products. At the same time, there’s an important role for brands like Parkminster to play in supporting this shift. We’ve been exploring ways to introduce more budgetconscious lines, so that people who love our products but have tighter budgets can still enjoy them. Independent retailers and thoughtful brands working together in this way can create a more resilient, welcoming retail environment that keeps customers coming back – not just for what they buy, but for the experience and values the shop represents. Are you active on social media? How is this important for the business? Honestly, we really dislike social media! As a small, hands-on business, our focus is on making – not marketing – and the constant pressure to post, film reels, or chase trends can feel overwhelming. We are on social platforms, but in reality, only about one perc ent of our sales come from social media views. We often see people on public transport, or even friends and family, completely absorbed in their screens for hours at a time, and it makes us worry about what we’re all missing in life. It’s a strange, sometimes worrying world. While social media can offer some visibility, it’s not central to how we run Parkminster. Our priority has always been creating thoughtful, handmade products, and nurturing real connections with our stockists and customers – something that can’t be replicated through a feed, or a post on a social media platform. Do you have any advice for new businesses starting out in the world of gifts? Our advice would be simple: lower your expectations. Many huge tech brands plan on making no profit for ten years or more, and even small start-ups often take far longer than you imagine to reach stability. This isn’t Dragons’ Den – there’s no quick path to overnight success. But if you dream small instead of huge, then every success is a milestone. If you’re aiming for a solid, stable income from a small or medium-sized business, focus on quality, genuine relationships, and simple, honest brand communication. Treat everyone with kindness – your suppliers, your team, your customers, and most importantly, yourself. Kindness in life, as well as business, will always shine through; build loyalty and help your business endure the ups and downs of retail and the economy. What can we expect in the future from the company? Looking ahead, you can expect new fragrances and an expansion of our bath and body range, alongside some careful refinement – retiring a few scents to make room for fresh favourites. We’re also planning more travel to connect with new stockists, both across the UK and Europe, and hopefully further afield in Australia and New Zealand. The focus remains the same: creating thoughtful, handmade products while building meaningful, longterm relationships with independent retailers around the world. PARKMINSTER T: +44 (0)1326 352 053 E: info@parkminster.co.uk https://parkminster.co.uk 29 COMPANY PROFILE
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