Gift Focus inc Attire Accessories - January / February 2021

94 sellers. However, our latest main range are Cockapoos and Labradoodles, which seem to have taken the nation by storm, I cannot believe how many we sell. Indeed, we even acquired a live one ourselves a few years ago and named one of our models after her! Have any styles taken you by surprise with their popularity? As well as the Doodle Dogs we introduced a range of miniatures based on our larger sculptures two years ago. We are now selling thousands! Our existing range almost all retail over £50 and these, at only £30, have made ideal presents. They are also totally unique. How do you keep your designs fresh and current? Do you follow trends? We rely on our sculptors to come up with ideas so that we are always at the forefront with new product. However, I would prefer we are copied with cheap versions than us copy others. I rarely have to suggest to a sculptor an idea I have had – they are always one step ahead of me. What sets you apart from your competitors? We offer new innovative designs, exclusive and well made – also I take pride in how quickly we deliver. Service is everything! How are you finding the current climate in the UK? Is it affecting business? Before the pandemic I think there was a decrease in business as many smaller shops fell by the wayside due to cost increases. If anything, I think that problem